w.o.w. zine

​The WOW Zine is your go-to spot for all the fun, feminist, and fabulously unfiltered updates from the world of Woman-Owned Wallet. Think of it as good gossip for the girlies—where we spill the tea on everything from empowering events and bold business moves to real-talk blog posts and must-shop collections. It’s part pep talk, part power move, and all about keeping you in the loop with what’s happening in our community of women who are making waves, taking up space, and putting money where it matters.

And guess what?

Your love and support earned us the spot of third place in LEO Weekly's 2024 Best Local Blog category.

Shop & Shout Challenge: Join Me in Supporting Women-Owned Businesses This March!

It’s simple: Every day in March, I’m shopping at a woman-owned business and leaving them a review. And guess what? I want YOU to do the same! Because showing up for women means more than just shopping—it’s about boosting their businesses, hyping them up, and making sure everyone knows just how amazing they are. 💪💖

Here’s how you can join me:
Shop from a woman-owned business
Shout them out with a glowing review ✨
Share your experience (and tag me!) using #ShopAndShout

Reviews matter. They help small businesses get seen, trusted, and, let’s be real—booked and busy! So let’s be the hype women we were born to be. 🎤

Soccer 101: Bestie, Let’s Kick It! 🏀🕺🌟

This fun and fabulous blog post is your go-to Soccer 101 guide—WOW-style. Whether you're totally new to the sport or just want to impress your crew, it breaks down everything from the basic rules to player positions and penalty drama, all with a bestie-to-bestie tone. It also shines a spotlight on Racing Louisville FC, our hometown queens of the pitch, and the See the Love campaign that lets players literally see fan support. Packed with purple pride, heart sunglasses, and feminist vibes, this post is all about learning the game, showing up, and putting more money in the wallets of women—one goal at a time. 💖⚽✨

Roller Derby 101: Bestie, It’s Time to Roll! 🚀🕺🏀

This blog post is your fun and fearless beginner’s guide to roller derby—with all the sass and sisterhood WOW is known for. It breaks down the basics of the sport (hello, jammers and hip checks!), introduces Southern Indiana Roller Derby as the local team to stan, and invites you to experience the full-contact magic IRL. From the rules to the drama to the mission behind the movement, it’s all about showing up, cheering loud, and putting more money in the wallets of women. Grab your heart-shaped sunnies and your Let’s Roll tee—because derby night is calling, bestie! 💖⛸️

Rosie The Riveter History in Louisville

She had grit, she had glam, and she had a rivet gun. Meet the real woman behind Rosie the Riveter—Rose Will Monroe—who just so happened to call Kentuckiana home. In this sweet and sassy spotlight, we’re diving into how this WWII icon didn’t just build planes—she built a legacy. Spoiler alert: she’s got ties to the Louisville area, and we are obsessed. 💪✨

Voting is Not a Marriage, It’s a Business Transaction: Why We Need to Ditch Political Idol Worship

This blog post is a wake-up call to stop treating politicians like pop stars and start holding them accountable like the public servants they are. With a sassy and empowering tone, it breaks down why voting isn’t about loyalty—it’s about leadership. From ditching the stan culture to staying engaged beyond election season, this post reminds readers that their vote is a job offer, not a marriage proposal. The message? Vote smart, stay vocal, and never forget who’s really in charge: you.

The Three-Second Reset: Phrases & Practices to Release Emotional Labor

Ever feel like you’re carrying around a designer bag full of other people’s stress? Same. This post introduces The Three-Second Reset—a quick and powerful way to stop absorbing everyone else’s emotional chaos. With one deep breath, a boundary-setting phrase, and a little mental release, you can stay compassionate without becoming an emotional dumping ground. It’s time to pause, phrase, and let that sh*t go. 🛑

Not My Circus, Not My Monkeys: The Art of Caring Without Carrying

If you’ve ever felt like caring means carrying the weight of everyone else’s emotions—this blog series is for you. Care Without Carrying is all about setting boundaries, releasing emotional labor, and remembering that love shouldn’t feel like a burden. You can show up with compassion without absorbing the chaos. Through sassy reminders, practical resets, and a whole lot of “not my circus” energy, these posts will help you support others without sacrificing yourself. Let’s rewrite the rules, protect our peace, and care without crumbling. 💖

Show Her The Money Movie Screening hosted by woman-Owned Wallet and The B Scene

This blog series introduces Show Her the Money—a powerful International Women’s Day event co-hosted by Woman-Owned Wallet (WOW), The B Scene, and Republic Bank. Returning to Louisville for its second screening, this event is more than just a film night—it’s a rally cry for financial feminism. Centered around the shocking truth that women receive less than 2% of venture capital funding, the series highlights why investing in women isn’t just the right thing to do—it’s the smartest move we can make for our future. Through behind-the-scenes stories, community spotlights, and actionable insights, this series will explore how WOW is turning visibility into funding and inspiring a movement to put your money where it matters. 💸

Love Is Not Heavy — Reframing Support Without Sacrifice

This empowering post calls out the myth that love has to be heavy, sacrificial, or exhausting to be real. It reframes love as something supportive—not something you should have to carry like emotional baggage. Through practical examples and bold affirmations, it encourages readers to redefine love on their own terms, set boundaries, and ditch the Emotional Pack Mule™️ mindset. Because love isn’t about overextending—it’s about balance, reciprocity, and showing up without losing yourself in the process. 💘

Emotional Boundaries for Women Who Give a Damn

This blog post is for the women who care hard—the ones who show up, check in, and hold it all together. But babe, being the emotional rock for everyone isn’t sustainable without boundaries. This post breaks down what emotional boundaries really are, why we struggle with them, and how to set them without the guilt spiral. With practical tips like the Pause & Phrase technique and permission to be “not available,” it’s your ultimate guide to protecting your peace while still showing up with love. Because caring doesn’t mean carrying it all. 💅

If You Want a Village, Be a Villager

This blog post is a joyful, anti-capitalist call to action disguised as a love letter to good neighbors and disco balls. It explores how borrowing, sharing, and building community is one of the most radical things we can do in a world that profits from our isolation. With humor and heart, it reminds us that if the village doesn’t exist, we can create it—one folding chair, casserole dish, or shared moment at a time. Because real wealth isn’t about what you own—it’s about who shows up for you. 💞

Unleashing Your Inner Power: How Everyday Actions Shape Our World

This empowering blog post is your ultimate pep talk for turning overwhelm into action. From spending with intention to showing up in your community, it breaks down how everyday choices—big or small—can create real change. Your wallet? A political tool. Your voice? A megaphone. Your vibe? Powerful AF. Whether it’s shopping woman-owned, joining local movements, or turning brunch talk into action, this post reminds us that we’re not helpless—we’re a whole movement in heels. 💅

💖 Empowering Women to Negotiate Higher Salaries and Better Deals 💖

This blog post is your empowering, sparkle-filled guide to negotiating like the confident queen you are. From knowing your worth (and adding tax 💅) to practicing powerful language, asking for more than you want, and making your ask a win-win, this post breaks down the steps to secure better salaries and deals without the stress. Featuring tips from pros like Farnoosh Torabi and Tiffany Aliche, it’s a must-read for any woman ready to stop settling and start owning her financial power. Because you’re not just asking—you’re claiming what you deserve. 💖💰

💖 How to Overcome Common Financial Challenges Women Face 💖

This blog post is your feel-good, get-it-done guide to overcoming the most common financial challenges women face—from the gender pay gap and career breaks to the fear of investing. Packed with practical tips, confidence boosts, and glittery encouragement, it reminds women to know their worth, negotiate like a boss, and start investing (even if it’s just latte money!). Plus, it encourages building a supportive financial tribe to hype each other up. Because bestie, you’re not just surviving the money game—you’re slaying it. 💖👑

Overthinking Isn’t Love—It’s Control (And We Need to Talk About It)

This blog post is a love letter to every overthinker who’s ever spiraled over a slow text reply or a missing exclamation point. It calls out the truth: overthinking isn’t thoughtfulness—it’s a sneaky form of control. By assuming the worst and trying to manage situations that haven’t even happened, we rob others of their autonomy and ourselves of peace. The post encourages us to stop mind-reading and start living in the present, reminding us that real love isn’t about control—it’s about trust. 💬💖

💖 How to Build Wealth While Paying Off Debt 💖

This blog post is your ultimate guide to building wealth while paying off debt—because yes, queen, you can do both! 💅 From choosing the best debt payoff method (avalanche or snowball?) to starting a mini emergency fund, investing small with tools like Acorns and Ellevest, and budgeting like a boss, it’s all about finding your balance. You’ll get inspo from powerhouse women like The Budgetnista and Tori Dunlap, plus tips to stay motivated and celebrate your wins. Because your debt doesn’t define you—your money moves do. 💖💸

💖 Why Putting Money in the Wallets of Women Stimulates the Economy 💖

This blog post is a fierce and fabulous reminder that putting money in the wallets of women isn’t just kind—it’s powerful economic strategy. 💸 Women reinvest up to 90% of their income back into their families and communities, creating ripples of impact through education, healthcare, and opportunity. Supporting women-owned businesses helps close the gender wealth gap, fuels job creation, and sparks innovation. From conscious consumerism to community transformation, every dollar you spend with a woman is a vote for a more equitable, thriving future. Shop smart, shop woman-owned—because when women rise, we all do. 👑✨

💖 Investing for Women: Breaking Down the Basics 💖

This blog post is a no-stress, all-sparkle guide to investing for women who want their money to work as hard as they do. It breaks down the basics—from stocks and bonds to mutual funds and diversification—and explains how even small investments can grow big over time. With easy-to-use tools like Ellevest, Acorns, and Stash, and tips for staying consistent and confident, this post proves that investing isn’t just for the bros in suits. It’s for you, queen—because building wealth is self-care, and your financial glow-up starts now. 💖📈🌱