Welcome to Woman-Owned Wallet (WOW)—a feminist gift shop, a movement, and your go-to spot for shopping with purpose. Located in the heart of NuLu in Louisville, KY, our 400 sq. ft. storefront is packed with woman-owned brands from all over, making it a great day to shop woman-owned—every day.

At WOW, we believe in intersectional financial feminism—because money isn’t just power, it’s possibility. Since opening our doors, we’ve funneled over $1 million into the wallets of women, proving that when we invest in women, we all see major returns. Every dollar you spend here isn’t just a transaction—it’s an investment in a richer, more equitable world.

We know that every penny counts, and so does our mascot, Penny the Piggy Bank. She’s here to remind you that even the smallest purchases can build wealth for women-owned businesses and create real change. And if you want to take your wallet power even deeper, we’ve got you covered. Whether you’re looking to support LGBTQIA+ entrepreneurs, BIPOC creators, momma-owned businesses, veteran-owned brands, AAPI-owned shops, or beyond, you’ll find all the details on our product and collection pages under "About the Brand."

When women succeed, everyone wins. We believe in a rich sisterhood where success is shared, and abundance is for everyone. And every time you shop, visit, listen, or attend, you’re not just making a purchase—you’re making an impact.

So, let’s make money moves, Moneymakers. 💸✨

Amanda Dare is the founder and CEO of Woman-Owned Wallet (WOW), a movement built to put money in the wallets of women and create economic opportunities for woman-owned businesses. As an unapologetic financial feminist, Amanda has made it her mission to turn everyday purchases into acts of empowerment—proving that when women have financial power, they reinvest in their communities and create lasting change.

In August 2020, Amanda opened Woman-Owned Wallet, a feminist gift shop in Louisville’s NuLu district, giving women entrepreneurs a space, a voice, and a marketplace. Since then, WOW has funneled over $1 million directly into the wallets of women, proving that intentional shopping can create real economic impact. The brand has expanded beyond retail, offering a NuLu Walking Tour of 40+ women-owned businesses, a National Directory connecting shoppers with woman-led brands, and large-scale events like Galentine’s Bash (900+ attendees in 2025!) and Pinkmas.

Amanda also amplifies financial feminism through Woman-Owned Wallet: The Podcast, which was named one of the Top 100 Money Podcasts by Goodpods. Her leadership has earned her recognition as one of Louisville Business First’s Top 25 Enterprising Women, a Woman Business Owner of the Year nominee (NAWBO), and a Civitas Community Engagement Award nominee (Ohio River Valley LGBTQIA+ Chamber of Commerce).

At WOW, wealth isn’t just about money—it’s about community. Whether through a purchase, a podcast listen, or attending a WOW event, Amanda is proving that money moves made with intention can shape a better, more equitable future.

So, let’s make money moves, Moneymakers. 💸✨