WOW Originals
More than a cute shop
Tour of NuLu
The Woman-Owned Wallet Tour of NuLu is your guide to experiencing more than 40 incredible woman-owned businesses in our very own neighborhood, ensuring your dollars go directly into the wallets of women in our community!
Take the tourWOW: The Podcast
Host Amanda Dare is empowering women's financial journeys through bold conversations about money. Featuring actionable strategies, money memoirs, and financial wisdom from women who've learned to build wealth—because it's time women started talking money!
Listen to the podBusiness Directory
Your go-to guide for finding woman-owned businesses nationwide. From Kentucky to California, our directory makes it simple to discover and support women entrepreneurs wherever you are. Because finding woman-owned businesses should be as easy as spending your coins!
Discover woman-owned brandsOur Annual Events
Experience the magic of women supporting women at our signature events. Our beloved Galentine's Bash in February and festive Pinkmas celebration in November bring together incredible woman-owned vendors and a community that believes in the power of intentional spending and sisterhood.
Next event coming soon!WOW Gives Back
Our commitment to women goes beyond business. We support organizations fighting for human rights, reproductive rights, health justice, LGBTQIA+ equality, and community empowerment. Because when women thrive, everyone benefits and that includes giving back to the causes that matter most.
See how we give back
As Seen In...
Our mission to transform spending habits into economic power for women is getting it's moment in the spotlight. Financial feminism movement is growing, one pink coin and one woman-owned business at a time.

Where financial feminism meets retail therapy
Pink with a purpose
Behind our dreamy pink shop in Louisville, KY lies a powerful mission: creating a marketplace where woman-owned brands thrive and putting money back into the wallets of women in our community. At W.O.W., every graphic tee, book, and gift supports our vision of financial feminism. Come for the vibes, stay for the movement.
You make us say WOW!
@womanownedwallet



